Show your support for local businesses this weekend during “Plaid Friday” & “Small Business Saturday”

The Town of Wake Forest and Wake Forest Downtown, Inc., are encouraging residents to shop and support small businesses during “Plaid Friday” and “Small Business Saturday” November 26 and 27.  

Celebrating the diversity and creativity of local and independent businesses, Plaid Friday is a fun and clever alternative to “Black Friday.” By wearing plaid the day after Thanksgiving and shopping locally, residents can show their support for the local economy.

As part of Plaid Friday in downtown Wake Forest, members of the Wake & District Pipe Band will perform in Jones Plaza from noon- 1p.m., while participating merchants will offer special promotions and refreshments.

The special offers will continue the next day during Small Business Saturday. Introduced by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. The purpose of the Shop Small campaign is to support the local businesses that create jobs and boost the economy - all which help sustain Wake Forest’s high quality of life.

Falling between traditional Black Friday and Cyber Monday during the weekend following Thanksgiving, Small Business Saturday can be a fun part of any holiday weekend schedule. By shopping locally, residents support the small businesses that help create the identities of our communities and make local cities or towns feel like home.

For more information, contact Downtown Development Specialist Hallie Willis at 919-435-9430 or [email protected].